Today, there are pockets all over the world hungry for a new story. The old story has the same plot for the existence of extreme individualism and competition with each other. It pushes us to fear, fight, and mistrust each other. This theme is weakening the social bonds of society, thereby making most lives fatigued and not worth living. It is leaving us questioning parts of our industry’s worth, value, and outright livelihood.
Following in the footsteps of his father and grandfather, Jorge Becerra Becerra grew this coffee on his 10-hectare farm, La Esperanza, Colombia.
Lot numbers are one of the tools that make single-origin coffee possible. Single-origin coffee is all about traceability or knowing exactly where your coffee comes from. When a coffee is certified as single-origin, you’re able to tell where it was grown. The lot number allows you to know exactly which farm it was grown on. But this information isn’t just about taste. It’s also about securing economic freedom for coffee farmers, ensuring they are paid fairly for their craft.
In today’s post we’re introducing one of our founder’s, Amy Karuletwa. Amy cares wholeheartedly about the coffee x people aspect of the brand, and has a deep understanding of both.
In today’s post we’re introducing one of our founder’s, Arthur Karuletwa. Arthur leads our overall Strategic Vision and Product Development as well as our sourcing strategy, ensuring our coffee is ethically sourced from a verified and known partner farmer.