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Stori Coffee FAQ

If you have a question about our coffee or coffee in general we'd love to hear from you. Chances are, someone else has the same question. Take a minute to send in your question here, and we'll get back to you within a few business days. 

Where is my order? 

After placing your order, you received a tacking number via email. If you can't find you tracking number please contact us at and we'll work with you to locate that information. Please refer to our shipping policy if you have additional questions. 

How do I make changes to my subscription? 

If you'd like to update your subscription, you can access your account here, and make your desired changes. 

How much money is on my gift card? 

We can check the balance on your card, just email us at Gift cards are available for purchase here

What is Single Origin Coffee?

Single origin coffee is simple, but also complex. Simply put, it means that it comes from a single producer, crop or region in one country. It originated as being from a single country, but with our ability to trace coffee, we’ve been able to go from single-origin being about a country, to being about a specific lot of coffee from a specific farm. 

The taste of place

What does Single Terroir mean?

Terroir, (a French term; “Terre” meaning Earth) is related to its taste of “place.” To add to just how important ’terroir’ (place of development) is to coffee, consider that not a single farmer, roaster or barista can add any flavor to the coffee that nature hasn’t already locked in place. While both origin and terroir are about location, origin is about where the coffee comes from, terroir is about what elements of the environment set that coffee apart.

How does region impact the flavor of coffee?

Factors like soil, altitude, sun, wind, rainfall, and temperature play a significant part in flavor. For instance, one may prefer Apples from Washington, compared to apples from Mexico. The size, acidity, color, and flavor will be radically different, all thanks to geography. You can learn more about how region, the origin, and terroir impacts the flavor of coffee here

Roasting Coffee

How does roast impact the flavor of my coffee?

At Stori Coffee, we use a variety of roast profiles, anywhere from light to dark. It’s always clearly stated on our packaging. You can read more about how each of these profiles impacts flavor here. At Stori Coffee, we take what the farmers have locked in at origin, and find just the right roast profile to extract the flavors they’ve so carefully preserved. We roast small test batches, and cup each batch, until we find just the right roast profile.

Why doesn’t Stori Coffee sell ground coffee?

The grind you’ll need varies depending on the brew method you’re using. With multiple variables in play, we leave the grind to you, so that you can get the best extraction for your brew method.

The main reason we don’t grind your beans before shipping is to preserve the flavor and freshness of your coffee. There’s a magic that happens when freshly ground coffee meets hot water, and certain flavors can only be extracted just after the coffee is ground.

Ground Coffee in a pour over

What coarseness should I grind my coffee?

If you’re not sure what coarseness to grind your coffee, here’s a quick cheat sheet. It won’t work for all grinders (some use numbers), but in general this gives you a place to start.

  • Auto Drip | Medium
  • Chemex | Medium Corse
  • French Press | Corse
  • Pour Over / V60 | Medium

What type of Coffee Grinder should I use?

Okay, we’re going to get a little nerdy here, but bear with us. You’ll literally taste the difference. When shopping for a grinder, we’d recommend investing in a burr grinder. They tend to be a little more pricey, but the end result makes it worth it. A burr grinder ensures the beans are ground evenly, rather than being chopped (the method which other grinders use). An even grind allows water to distribute evenly throughout the grounds, allowing for a more consistent extraction.

We carry the Baratza Encore, and it’s a great grinder. It’s a little pricey because the burs are built to last from a durability standpoint. It's also a high performance grinder with great precision for pour overs etc.

If you also make espresso drinks, you might consider the Breville grinder. It’s a super quiet and precise grinder that is also versatile. If you ever switch your brewing method, you don’t have to switch your grinder.

Should I grind my coffee all at once?

If you’re asking us, we’d say no. Grinding your coffee fresh before brewing makes a world of difference. It allows you to keep the coffee compounds (99% responsible for flavor), intact before you brew. Ground coffee has already released the air molecules that keep it all together, so grinding your coffee all at once means you lose those special flavor components.

How fresh is Stori Coffee?

Our coffee is roasted to order.

We buy our coffee directly from the farmers in small batches so we can provide the freshest coffee. While green coffee can last for quite some time, we like to buy each crop fresh that year, so that we can continue to provide farmers with reliable income, and ensure you get the freshest coffee.

Our bags seal in freshness. They use a one way valve system which allows the coffee to breath without loosing freshness. This technology allows us to keep our coffees on the shelf for 90 days from the roast date. Once you’ve opened your coffee and broken the seal we recommend enjoying it within 3-4 weeks.

How can I keep my coffee fresh?

Once you receive your coffee, after opening, you should store in a cool dark place to maintain freshness. We love these Miir Canisters!

We don’t recommend storing coffee in the freezer or refrigerator. There are a few different reasons for this. First, coffee absorbs flavors, so if it’s next to some tasty take out, you might notice some new flavor notes in your next cup. Additionally, removing coffee from your fridge or freezer each time you make a cup may encourage excess moisture, which can negatively affect the flavor of your coffee and even cause mold.

What’s the best way to brew Stori Coffee?

Really, there are four key fundamental elements that ultimately impact flavor. These four elements are freshness, grind, proportions, and water. Adjusting each of these can assist in extracting your optimum flavor, time and time again. You can read more about how these elements can help you extract the right flavors from your coffee here.

That being said, some of our rosats may lend themselves to different brew methods. For example, our Umugani Espresso Roast was crafted specifically for espresso beverages. So if you have a home Espresso Machine, this would be a great coffee for you.We’ve found the best way to extract all the flavors from our single origin coffees is a pour over method, which gives the flavors time to express themselves.

Is Stori Coffee Organic or Fair Trade certified?

Having worked in the coffee industry for over 20 years, we’ve seen the good that has come from these certifications. We’ve also seen the unintended consequences of how these certifications have hurt small family farmers, the coffee farmers we work with.

That’s why traceability and verification are so important to us. Rather than paying for a certification that says coffee is Fair Trade, we meet directly with our farmers. We ensure they are paid fairly for their craft.