Free Shipping for orders $37 and up
Shopping Cart

About Us

COFFEE X PEOPLE

At Stori Coffee Company, we believe we’re all connected by our story. Our vision is to connect people through the products they consume so that each person throughout the coffee supply chain is included, identified and treated with integrity, from farmer to customer.

Our name is inspired by one of the first coffee rituals in Ethiopia, where people would gather together to share stories.

FROM FARM TO CUP

Our mission is to capture and preserve the power of what connects us —our Story. That’s why we trace the human connection throughout the coffee supply chain, sharing the stories of the incredible people that bring us together over coffee.

YOU ARE PART OF THE COFFEE SUPPLY CHAIN

At Stori coffee, we believe we're all connected through the products we consume. As demand for specialty coffee continues to grow, the antiquated coffee supply chain is struggling to keep up. 25 million small family coffee farmers, who produce 80% of the world’s coffee, aren’t connected to the global economic grid and are trapped in a cycle of poverty.

And because of this, these small family farmers can’t respond to the seismic changes the industry is going through. This makes  them susceptible to commoditization and exploitation. If the supply chain does not modernize and connect and value every member from farmer to customer, then specialty coffee will cease to exist.  

TRACEABILITY CAN CHANGE THE COFFEE SUPPLY CHAIN STORY

This is not a story about technology. This is a story about our belief in the power of human connections—about what happens when we replace labels with faces, and how global transformation starts when people have a one-to-one connection with each other over authentic stories.

Stori Coffee will work with a globally recognized traceability platform, making a digital journey of the coffee supply chain, connecting farmers, producers, manufacturers, retailers, and customers, and sharing their stories. Traceability ensures that every farmer in our network is connected to the global economic grid. And because of this every farmer will be included, identified and treated with integrity while ensuring their environmental footprint is sustainable. 

OUR BRAND

Our Stori name and logo represents identity, inclusion, and integrity. We celebrate the real people who are intrinsically connected to coffee. The fingerprint is possibly the most common touchstone for identity. This symbol allows our branding to speak to its deep connection with humanity—without the likeness of any particular individual.